Thursday, April 28, 2011

How Predictable.

Many people spend ages trying to use astrology and tarot cards to predict the future, but a recent study conducted using cell phone data and technology reveals that us - and our future whereabouts - are actually quite easy to predict. People have been up in arms for the past few weeks over cell phone tracking data being done by iPhones and the Android platforms, and now a new privacy complaint may be added to the list.
Cell phone research projects as being conducted by institutes like MIT and the like have been tracking people’s whereabouts and behaviors using their cell phones over the past few years. This data once compiled has begun to shatter any pre-conceived notions of fate and mathematical randomness in the universe. By simply tracking the average person’s whereabouts, scientists have been able to use this data to predict where a person will be in the future with accuracy up to 93.6%.
That’s not all, the data also tends to reveal - based upon a person’s movement patterns and location decisions - the likelihood that the cell phone user is about to become ill from the flu, and even what type of discussion they may be having. This may all sound too far fetched to be true, but the reality is that this data is not only accurate, but in the eyes of pharmaceutical and political companies quite beneficial.
Medical companies and parties of political interest use the data to determine how quickly and how far spread social media and the chat conducted through the use of cell phones spreads news (and/or propaganda) about their particular topics of interest to the average person. Herein lies the impetus for the development of tracking software, and the design behind the creation of one of the biggest privacy debates currently in the news. Find out who’s tracking you and learn to turn the tables yourself with sites that conduct reverse phone searches, and


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